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Join to apply for the Vice President, Paid Media role at LPL Financial

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Join to apply for the Vice President, Paid Media role at LPL Financial

What if you could build a career where ambition meets innovation? At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence. What if you could have access to cutting-edge resources, a collaborative environment, and the freedom to make an impact? If you're ready to take the next step, discover what's possible with LPL Financial.

Job Overview:

LPL Financial is seeking a visionary and strategically minded Vice President of Paid Media to join our Brand Marketing team. This leader will be responsible for shaping and modernizing our media approach, connecting brand storytelling with data-driven insights to drive measurable impact across the business. You will play a pivotal role in aligning media strategy and execution with creative excellence, marketing priorities, and business goals.

This is a rare opportunity to build and lead a modern media function within a dynamic, purpose-driven organization that empowers financial professionals and the clients they serve.

Responsibilities:

• Develop Media Investment Strategy and Execution Priorities Launch the company's media investment function, developing the strategies, systems, processes, partnerships and reporting mechanisms to drive impactful results and measurable returns on paid media investments across all platforms. and champion a full funnel paid media strategy rooted in customer journeys, behavioral insights, and brand storytelling.
• Agency Management & Stakeholder Collaboration Manage external media agencies and collaborate with internal stakeholders to ensure high-quality execution, transparency, and alignment across all media investments. Oversee the agency's development of integrated media plans across CTV, broadcast, print, social, SEM, display, and emerging channels. Collaborate with internal stakeholders and external agencies to ensure high-quality execution and alignment. Develop robust media investment forecasts, budget planning and reconciliation reporting.
• Drive Innovation & Experimentation Serve as a thought leader and change agent who becomes our subject matter expert on advanced adtech, new media, and data-driven solutions that optimize LPL's investment in paid media. brings new ideas, tools, and ways of working to the organization. Stay up to date on changes in the ever-evolving media landscape. Foster a collaborative, insight driven culture that embraces innovation and continuous learning. Build and maintain relationships with publishers and partners across the media landscape.
• Champion Measurement & Optimization Establish clear KPIs and measurement frameworks to evaluate media performance and continuously optimize for brand and business outcomes. Partner with analytics teams and agency partners to define KPIs, measurement frameworks, and execute on optimization strategies.
  
  

What are we looking for?

We're looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatnessact with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

You are a strategic thinker and a collaborative problem solver who understands the art and science of media. You are audience-centric, data-informed, and passionate about building media strategies that drive both brand advocacy and business results. You thrive in a fast-paced, collaborative environment and are energized by the opportunity to participate in the marketing transformation at LPL.

Requirements:

• Bachelor's degree in marketing, communications, or a related field—or equivalent experience.
• 10+ years of progressive experience in media investment strategy, planning, and activation across digital and traditional channels.
• 4+ years in a management role at media agencies, publishers or adtech companies and/or managing agency partners.
• Proven success in integrated marketing communications, with a strong understanding of the interplay between paid, owned, earned, and social media.
• Deep expertise in B2B and B2C media investment strategy, ideally within financial services or similarly regulated industries.
• Demonstrated experience in shaping media investment systems and processes, including analytics, measurement frameworks, and the ability to translate data into actionable. insights
• Experience with communications planning, paid media activations, investment negotiations, trafficking and building data-led holistic media strategies that connect content, commerce, and customer behavior.
• Extensive knowledge of and informed perspectives on adtech applications and media research and planning tools (e.g., ComScore, GWI, Kantar, Pathmatics, MRI).
  
  

Preferences:

• A collaborative, agile mindset with the ability to lead through ambiguity and drive change in a matrixed environment with a passion for innovation and continuous improvement.
• Ability to work cross-functionally and influence at all levels of the organization.
  
  

Pay Range:

$125,775-$209,625/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that the firm should work for advisors and institutions, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 23,000 financial advisors, including advisors at approximately 1,000 institutions and at approximately 580 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

Join LPL Financial: Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation's leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

• Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team. Learn more about our leadership team here!
• Limitless Career Potential: Your career at LPL has no limits, only amazing potential. Learn more about our careers here!
• Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients. Learn more about our mission and values here!
• Impactful Work: Our size is just right for you to make a real impact. Learn more here!
• Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds. Learn more here!
• Community Focus: We care for our communities and encourage our employees to do the same. Learn more here!
• Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home. Learn more here!
  
  

Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant's bank or credit card. Should you have any questions regarding the application process, please contact LPL's Human Resources Solutions Center at (855) ###-####.

EAC1.22.25

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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