Job Details

Overview

Wonderist Agency is a full-service marketing agency that supports 1,000+ dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients' stories with bespoke brands, impactful photo and video shoots, and stunning website design (Here is a great example of our work: www.valordentaltx.com). We're a team of over 70+ passionate marketers in San Diego. We are a hybrid team with local members coming in at least two days a week, offering both in-office collaboration and flexible remote work. We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. We have hosted quarterly events under our four cultural pillars: health & wellness, personal & professional development, social good, and social. We have been named to various regional and national lists and awards over the years. If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of.

Job Description

Wonderist Agency is seeking a strategic and results-driven In-House Marketing Manager to lead our marketing strategy, fuel brand growth, and drive inbound leads through SEO, digital ads, social media, email/SMS campaigns, and cutting-edge automation. If you're a data-driven marketer with sharp content skills, a creative eye, and a passion for leveraging AI and innovation to deliver measurable results, we'd love to connect!

Essential Functions

• Marketing Strategy & Brand Management: Develop and execute Wonderist's marketing strategy (excluding partnerships) to drive growth and hit Wonderist growth objectives. Define target audiences, set KPIs, oversee digital marketing, and ensure consistent brand messaging across all channels.
• Website Optimization (SEO, Content, Blog): Drive organic growth by developing and implementing SEO best practices, creating engaging and informative website content, and managing the Wonderist blog. This includes keyword research, on-page optimization, content strategy development, blog post creation, and promotion.
• Social Media Management & Advertising: Develop and execute social media strategies to build brand awareness, engage target audiences, and drive traffic to the website. This includes content planning and creation, community management, and managing paid social media advertising campaigns.
• Digital Advertising (Google Ads & Social): Run and optimize paid campaigns (Google Ads & social media) for lead generation, including A/B testing, ad copywriting, and performance tracking.
• Email Marketing & Newsletter Management: Own email marketing, including list management, engaging newsletter creation, drip campaigns, automation workflows, and lead capture optimization.
• Outbound Lead Activation (SMS & Email): Develop and execute outbound lead activation strategies using SMS and email to target and nurture leads and drive conversions. Craft compelling messaging, segment audiences, and use automation tools to personalize outreach.
• Content Creation & Distribution: Produce high-quality content (blogs, videos, infographics, social posts) and leverage AI/repurposing for multi-channel distribution.
• Performance Analysis & Reporting: Regularly monitor, analyze, and report on key marketing metrics to track progress towards goals, identify areas for improvement, and demonstrate the ROI of marketing activities.
• Collaborative Problem-Solving: Work effectively with internal teams to resolve challenges and improve processes. Share knowledge and support colleagues to achieve company-wide objectives.
• Professional Development: Continuously improve skills and knowledge in relevant marketing disciplines. Stay current with industry changes and bring new insights to the team.

Core Competencies

• What you'll bring to the role
• Strategic Thinking and Planning: Demonstrated ability to develop and execute comprehensive marketing strategies aligned with business objectives. This includes conducting market research, analyzing competitive landscapes, identifying opportunities for growth, and developing data-driven marketing plans. "Big Picture" thinking is crucial for this role.
• Keen Analytical Skills: We measure everything we do by its ROI. You will need a deep understanding of marketing metrics and KPIs, along with the ability to dissect and solve problems through data. You will supervise campaign performance and determine when it's time to pivot away from efforts that aren't fruitful vs. when to double down on a campaign with killer ROI.
• Digital Marketing Expertise: Big Picture Thinking and Knowledge of Digital Marketing are essential. You will be asked questions about digital marketing (particularly SEO, PPC, and social media) and website content, as every service we offer ties into the next. You need to see the connections and make good choices for the agency as a whole. Presenting marketing strategy decks, you'll need to tell a story that describes how our team will help achieve goals.
• Content Creation & Storytelling: Exceptional writing, editing, and storytelling skills with a portfolio showcasing the ability to create compelling and engaging content.
• Visual Design & Aesthetics: A strong eye for visual design and the ability to create visually appealing marketing materials that align with brand guidelines.
• Expert Organization: You must be organized and on top of all marketing initiatives, acting as a project manager to oversee deadlines and facilitate campaign updates. You need an exceptionally strong ability to multitask.
• Resourceful & Confident Self-Starter: You will take the initiative to own your area of responsibility, make decisions, and follow up with stakeholders to progress projects. You will solve problems daily with a solutions-oriented mind.
• Intuitive Communication: You must be personable, professional, and responsive. You'll coordinate with other team members to ensure a seamless workflow.
• Knack for Relationship Building (Internal): Building trust with colleagues and establishing yourself as a collaborative partner to fuel team success.
• Ability to Uphold Wonderist Agency's Commitments / Core Values: Take pride in your work and commit to positive change. Mistakes are okay; sloppiness is not.

Personality Musts

Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should be a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and strives to put forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire.

Minimum Qualifications

• 3+ years of experience in digital marketing with proven results in SEO, paid advertising, and content strategy
• Advanced proficiency with Google Ads, Google Analytics, SEO tools (SEMrush, Ahrefs, etc.), and marketing automation platforms
• Strong technical knowledge of SEO best practices, PPC campaign management, and conversion optimization
• Expertise in multi-channel marketing including social media management, email/SMS campaigns, and content creation
• Experience managing marketing initiatives and collaborating cross-functionally in a fast-paced environment
• Proficiency with CMS platforms (WordPress), design tools (Canva/Adobe Suite), and social media management tools
• Excellent written and verbal communication skills with ability to craft compelling copy and present strategies
• Familiarity with project management tools such as Monday.com for tracking workflows and team priorities

Bonus Points for Applicants With…

• Knowledge of dental industry or healthcare marketing
• Bachelor's or Master's degree in Marketing, Communications, or related field
• Experience with AI tools for content creation and marketing automation
• Video content creation and editing skills
• Portfolio showcasing successful marketing campaigns with measurable ROI