Job Details

Responsibilities

• Create and implement annual and quarterly marketing strategies, budgets, and campaign calendars for all venues and business units, including Private Event lead generation.
• Define and steward brand vision, positioning, and direction in collaboration with executive leadership and agency partners.
• Translate high-level goals into actionable campaigns, timelines, and KPIs.
• Conduct market research and competitor analysis to inform strategy and stay ahead of industry trends.

Branding

• Ensure brand integrity and consistency across all platforms, campaigns, and collateral.
• Provide direction for new venue openings, rebrands, and loyalty programs.

Advertising & Media

• Oversee digital advertising strategy and execution (Google Ads, Meta, TikTok, programmatic, etc.), providing budgets and direction to agency partners.
• Negotiate and manage contracts for print, digital, and partnership advertising opportunities.
• Review campaign performance and deliver insights/recommendations to senior leadership.

Analytics & Reporting

• Define KPIs and oversee department-wide analytics.
• Deliver monthly performance dashboards to senior leadership, covering revenue impact, campaign ROI, guest acquisition/retention, and digital engagement.
• Direct Coordinators in gathering raw analytics; synthesize data into insights and recommendations.

Content & Creative Design

• Establish content strategy and creative standards across platforms.
• Approve and provide feedback on photography and video produced by Coordinators or external vendors.
• Work with graphic design vendors and Coordinators to ensure all design collateral meets brand standards and business needs.
• Ensure all venue menus are current and updated across all platforms.

Copywriting

• Approve and refine marketing copy drafted by Coordinators, freelancers, or agency partners.
• Maintain brand tone and integrity across concepts and campaigns.

Social Media & Websites

• Oversee overall social strategy, influencer initiatives, and platform growth plans.
• Approve content calendars, captions, and creative assets prepared by Coordinators.
• Direct website strategy, SEO priorities, and ADA compliance.
• Ensure review platforms and online listings are properly maintained by Coordinators.

Email & CRM

• Set strategy for CRM growth, segmentation, and campaign objectives.
• Oversee execution of email campaigns.
• Review performance reports and optimize future campaigns.

Promotions & Special Events

• Lead ideation of promotions, venue specials/events, and campaigns that drive revenue and awareness.
• Assign execution and tracking responsibilities to Coordinators and venue teams.

Evaluate success metrics and recommend adjustments.

Public Relations

• Manage relationships with external PR agencies; oversee strategy and approvals.
• Provide a high-level direction for PR initiatives and report PR placements and successes to senior leadership.

Reservation & Delivery Platforms

• Direct strategy for maximizing reservation/delivery platform features and upsell opportunities.
• Oversee bi-weekly audits and updates conducted by Coordinators.
• Lead, mentor, and manage Marketing Coordinators and contractors.
• Prioritize departmental projects, assign tasks, and ensure deadlines are met.
• Establish processes, creative briefs, and review/approval systems for the team.
• Approve departmental budgets, monitor spending, and maintain efficiency.
• Act as primary liaison with internal stakeholders and external partners.

Qualifications

• Education: Bachelor's degree in marketing, communications, or related field preferred.
• Experience: Must have 5+ years progressive marketing experience, including 3+ years in hospitality/full-service restaurant marketing.
• Proven leadership and team management required.
• Skills: Strong ability to interpret analytics and pivot strategy accordingly.
• Working knowledge of Adobe Illustrator/InDesign preferred.
• Exceptional organizational and project management skills.
• Strong communication and leadership skills, with a proactive and adaptable approach.

Physical Requirements

• Must be able to travel frequently between venues within San Diego County; occasional evening and weekend availability required to support restaurant operations. Work is performed in both office settings and onsite in active hospitality environments.
• Must be able to sit, stand or walk for up to 8 hours at a time.
• Must be able to lift at least 40 pounds safely and properly.
• Must be able to bend, stoop and climb.
• Must be able to push and pull.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries

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