Job Details

Overview

The Advertising Copywriter develops persuasive, high-quality copy across various channels, ensures alignment with brand voice, and drives consumer awareness and competitive differentiation. This position collaborates with marketing leaders to integrate creative content with strategic goals while adhering to advertising guidelines and maintaining timely delivery. The copywriter also monitors performance metrics to optimize creative effectiveness and supports cross-functional priorities in a fast-paced environment.

2. Digital Advertising Copywriter, Visionary Communications, Austin, TX

Job Summary:

• Develops and writes original promotional copy for all assigned categories
• Negotiate with merchants on tone and content to promote and protect the THD brand
• Develops print ad messaging utilized for direct mail, newsletters, broadcast (radio/TV), outdoor, regional and field marketing, Internet and Newspaper
• Ensures the message is consistent with the Merchandising/Marketing leadership vision
• Ensures content development is on time and budget, self-manages and prioritizes workload, communicates deadline issues to team members and management
• Serves as a copy and informational resource to internal and external partners, assists other departments with promotional and advertising needs
• Creates concepts/headlines for advertising campaigns, collaborating with agency and internal partners
• Actively researches competitors to understand how they are communicating with customers
• Provides guidance and consults with appropriate resources to adhere to corporate, federal, and state regulations
• Attend category strategy meetings to ensure pages have a focused strategy, and responsible for any deliverables from merchant wall walks

Skills on Resume:

• Promotional Copywriting (Hard Skills)
• Negotiation (Soft Skills)
• Advertising Messaging (Hard Skills)
• Project Management (Soft Skills)
• Creative Concept Development (Hard Skills)
• Competitive Research (Hard Skills)
• Regulatory Compliance (Hard Skills)

4. Senior Advertising Copywriter, Spark Ideas Marketing, Miami, FL

Job Summary:

• Create all content including full websites, tag lines for banner ads, e-mail and online promotions, and entire ad campaigns.
• Write advertising copy that is consumer-friendly
• Write advertising copy that promotes the sale of goods and services.
• Consult with sales, media, and marketing representatives to obtain information on products or services and discuss the style and length of advertising copy.
• Edit or rewrite existing copy, and submit copy for approval by supervisor.
• Write articles, one-sheets, speeches, and other related marketing and promotional materials
• Conduct research and interviews to determine which of a product's selling features should be promoted.
• Develop various forms of copy (digital banners, email, landing pages, microsites, direct mail, mass advertising) that will position B2C products effectively.
• Collaborate with art directors, creative directors, brand strategists, and clients.
• Demonstrate a clear understanding of tone and brand voice, and the ability to adapt writing style based on the message and intended audience.
• Contribute to creative strategy.
• Present creative work to colleagues and leadership.

Skills on Resume:

• Advertising Copywriting (Hard Skills)
• Consumer-Focused Writing (Hard Skills)
• Sales-Oriented Copywriting (Hard Skills)
• Content Editing (Hard Skills)
• Research and Interviewing (Hard Skills)
• Brand Voice Adaptation (Soft Skills)

5. Advertising Copywriter, Next Wave Advertising, Portland, OR

Job Summary:

• Responsible for concept generation across video, banner, and social campaigns.
• Get involved in the creation of mood boards to steer the look and feel, initial design mock-ups, and have an opinion on animation.
• Work closely as part of a tight team that values honesty and hard work in equal measure.
• Challenge client thinking and expectations, creating exceptional work to raise the standard across all channels
• Collaborate with internal partners to interpret project briefs and develop relevant concepts into content
• Ensure that all products are proofed and ready for delivery or posting
• Prepare files and concept boards for client review and presentation
• Collaborate with Creative, Account Management, and Media teams to develop creative concepts.
• Develop clear, concise, and tailored copy for individual customer segments, various business segments, and products to consistently amplify the brand message across multiple communications channels.
• Work closely with internal teams to ensure copy, tone, and style are consistent with visual tone, style, and brand guidelines.

Skills on Resume:

• Concept Generation (Hard Skills)
• Mood Board Creation (Hard Skills)
• Client Relationship Management (Soft Skills)
• Proofreading (Hard Skills)
• Presentation Development (Hard Skills)
• Copywriting (Hard Skills)
• Brand Consistency (Hard Skills)

Job Summary:

• Reports to the Digital and Graphic Design Director, who acts as creative director and lead.
• Partners with this role and the Chief Marketing Officer to ensure brands are positioned in unique and highly differentiated ways and that creative works as hard as possible to drive consumer awareness and long-term competitive advantage
• Responsible for developing concise, beautifully crafted, persuasive copy for websites, videos, TV, email, social, digital ads, print, blogs, and marketing collateral
• Serves as editor and brand voice police for content other team members have written
• Learns the business and the consumer to ensure work is as insightful, relevant, and impactful
• Familiar with A/B testing and embraces it as a means to continuously improve the effectiveness of creative
• Partners with Performance Marketing and Strategic Marketing Communications and Channel Marketing leaders to ensure content and marketing communications are creatively strong and integrated
• Manages and helps prioritize creative work to make sure it is all delivered on time and well.
• Work cross-functionally and to balance multiple priorities with a fast-paced team
• Works with Legal and Compliance to ensure we observe advertising guidelines for the proprietary and partner brands
• Sets key performance indicators (KPIs) for their work (creative deliverable timing and, with the balance of marketing team, sales impact)

Skills on Resume:

• Concept Generation (Hard Skills)
• Mood Board Creation (Hard Skills)
• Client Relationship Management (Soft Skills)

Job Summary:

• Reports to the Digital and Graphic Design Director, who acts as creative director and lead.
• Partners with this role and the Chief Marketing Officer to ensure brands are positioned in unique and highly differentiated ways and that creative works as hard as possible to drive consumer awareness and long-term competitive advantage
• Responsible for developing concise, beautifully crafted, persuasive copy for websites, videos, TV, email, social, digital ads, print, blogs, and marketing collateral
• Serves as editor and brand voice police for content other team members have written
• Learns the business and the consumer to ensure work is as insightful, relevant, and impactful
• Familiar with A/B testing and embraces it as a means to continuously improve the effectiveness of creative
• Partners with Performance Marketing and Strategic Marketing Communications and Channel Marketing leaders to ensure content and marketing communications are creatively strong and integrated
• Manages and helps prioritize creative work to make sure it is all delivered on time and well.
• Work cross-functionally and to balance multiple priorities with a fast-paced team
• Works with Legal and Compliance to ensure we observe advertising guidelines for the proprietary and partner brands
• Sets key performance indicators (KPIs) for their work (creative deliverable timing and, with the balance of marketing team, sales impact)

Skills on Resume:

• Concept Generation (Hard Skills)
• Mood Board Creation (Hard Skills)
• Client Relationship Management (Soft Skills)