Job Details

Marketing Manager

As a Marketing Manager, you will define and execute customer segment marketing strategies that align with the company's business goals, ensuring a cohesive brand narrative. You will assess performance and marketing return on investment, providing insights and recommendations for improvements to leadership. Your role will involve developing deep insights into key customer segments and their unique needs, challenges, and behaviors. Responsibilities include:

• Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
• Drive customer-centric product innovation and personalization by leveraging segment-specific data, insights, and feedback.
• Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific segment needs.
• Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.
• Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.

Essential Skills:

• Proven success in customer segmentation, go-to-market strategy, and campaign execution.
• Strong analytical skills with the ability to convert data into actionable insights.
• Exceptional communication and storytelling skills.
• Experience working in global, cross-functional, and matrixed environments.
• Solid grasp of NGS based multiomic / multimodal workflows.

Additional Skills & Qualifications:

• A minimum of a Bachelor's degree in Marketing, Business, Life Sciences, or a related field is required.
• Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience.
• Direct experience in B2B marketing, ideally within life sciences, healthcare, or related industries.
• Familiarity with research customer personas: academic labs, core facilities, departmental labs.
• Ability to translate complex scientific capabilities into clear, compelling marketing messages.

Work Environment:

This role requires collaboration with cross-functional teams, including Sales, Product Management, and Field Marketing. The work environment is dynamic and involves participation in global initiatives such as tradeshows and content creation. The dress code is business casual, with opportunities to engage in innovative marketing strategies and product innovation.

Job Type & Location:

This is a Contract position based out of San Diego, CA. Pay and Benefits The pay range for this position is $61.00 - $76.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type:

This is a fully onsite position in San Diego, CA. Application Deadline This position is anticipated to close on Nov 21, 2025.

About Aston Carter: Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We are proud to be a ClearlyRated Best of Staffing double diamond winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.