Job Details

Senior Product Line Manager (PLM)

Location: San Diego, CA (In-Office)

How to Apply

(It is very important to follow the directions below to be considered.)

• Send an email to ...@sundaygolf.com and follow the directions at the bottom of the post.

About Sunday Golf

Sunday Golf is the fastest growing golf brand west of the Mississippi and south of Carlsbad on a mission to become the most fun sports equipment company in the world.

The Role

We're hiring a Senior Product Line Manager to own our product strategy end-to-end from idea to launch to performance. This is a high-impact role at the center of the business. You'll work with our design team to shape what we build, how we price it, and how it shows up across every channel. If you love blending product, merchandising, and data-driven decision making, this role is for you.

What You'll Own

1. Product Strategy & Roadmap

• Define and manage the seasonal product roadmap (2026+ line planning)
• Identify whitespace opportunities (new categories, use cases, price tiers)
• Balance innovation with proven best-sellers
• Partner with leadership on long-term product vision

1. Product Development & Launch

• Lead product from concept ? development ? launch
• Collaborate with design and suppliers to bring ideas to life
• Ensure products hit target cost, margin, and retail pricing
• Own launch calendars and cross-functional alignment

1. Merchandising & Line Architecture

• Build a cohesive, channel-aware product assortment
• Optimize SKU count, colorways, and price ladders
• Ensure clear differentiation across:
• Shopify (DTC hero storytelling)
• Amazon (conversion-driven assortment)
• Wholesale (retailer-friendly SKUs)

1. Performance & Lifecycle Management

• Track product performance (sell-through, margins, returns, velocity)
• Make data-driven decisions on:
• Reorders
• Discontinuations
• Line expansions
• Partner with supply chain to improve forecast accuracy

1. Cross-Functional Leadership

• Work closely with:
• Marketing ? positioning, launches, campaigns
• Sales ? wholesale assortment and retailer needs
• Ops ? inventory, timelines, supplier coordination
• Act as the voice of the product internally

What We're Looking For

• 5–8+ years in Product Management, PLM, or Merchandising
• Experience in consumer goods, accessories, or sporting goods
• Strong understanding of pricing, margins, and product economics
• Comfortable operating across DTC, Amazon, and Wholesale
• Equal parts creative and analytical
• Highly organized, low ego, high ownership

Bonus: golf background, e-commerce brands, overseas manufacturing experience

Why You Should Apply!

• Own the product line at a high-growth golf brand
• Direct impact on revenue, margin, and brand direction
• Work closely with the founder and leadership team
• Build products people actually get excited about

Compensation & Benefits

• Base Salary: $80,000-$115,000 + Bonus DOE
• Bonus: Performance-based
• Unlimited PTO
• 401K Match
• 12 paid holidays
• Employee product discounts + golf perks
• Hybrid schedule in San Diego (M-Th in-office)

How to Apply

(It is very important to follow the directions below to be considered.)

Send an email to ...@sundaygolf.com and follow the directions below:

• Subject: "FORE Senior PLM - First & Last Name"
• Body: Include a link to a Loom video (under 5 minutes) answering:
• Tell us about your PLM/Merchandising background.
• How did you find us?
• Attach your resume: Name your file Firstname_Lastname_Resume