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Shopper Insights Lead

  2026-04-24     Virtual Vocations     all cities,AK  
Description:

A company is looking for a Lead, Shopper Insights - Elevation.Key ResponsibilitiesDefine and lead the shopper insights strategy for the Taste Elevation portfolioAct as a trusted advisor to senior leadership and translate shopper data into actionable insightsLead and develop a high-performing shopper insights team while fostering a culture of curiosity and agilityRequired QualificationsBachelor's degree in Marketing, Business, Behavioral Science, Statistics, or related field10-12+ years of experience in shopper insights, consumer insights, or related CPG rolesStrong experience in food & beverage, particularly in high-frequency categoriesDemonstrated ability to influence senior executives and shape enterprise-level strategyDeep expertise in both qualitative and quantitative research, as well as advanced analytics


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