Job Details

About the Role

This role focuses on generating sales-ready leads from our inbound marketing. It's the key focus of what we do, and we're trying to build a genuinely efficient machine around it.

We're looking for someone who brings a clear philosophy for the agents, systems, and workflows that increase the team's efficiency. Although there's a strong focus on AI, we still believe marketing is human-to-human. The agents and systems are how we give a team the time and leverage to do real, human-quality work at scale.

Many companies see marketing as a service function. We see it as the growth engine. It's a rocket ship we want to engineer, inspect, and tune. This role is deeply data-driven. You should be comfortable lifting the hood, knowing where to focus and why, and forecasting the change you expect to see before you ship.

Marketing has been invested in here. The team has done strong work driving real traffic to the website. That's the next chapter this role owns. You'll join a team of three generating around 700 leads a month, and your job is to turn that into something far bigger.

We're seed-stage today, with Series A on the horizon. We're growing by 85% year on year, have over 600 customers, and are used by some of the world's largest engineering firms every day. This is a role to join at this stage and grow with us through the next phase of scale.

You'll report directly to our CEO/Founder, who brings deep domain expertise from years of doing this work before h2x existed. h2x was built because they'd lived the problem firsthand and knew exactly what was broken.

h2x is a cloud-based design platform purpose-built for mechanical and plumbing engineers, and the technical depth of what we've built isn't matched by anything else in our category. We aim to be the global standard for building services design. We have customers in countries all over the world, with strong concentration in Australia, the UK, the US, and Canada.

One thing that makes this marketing problem genuinely interesting is that mechanical and plumbing engineers have nowhere great to go online for technical advice. Most of what exists lives in decades-old textbooks. That's an enormous opportunity. The content we publish becomes the resource the industry doesn't have, and that's how most of our future customers discover h2x.

How We Work

We value directness and simplicity. Short, clear answers to direct questions. We reach for tools, systems, and agents to scale ourselves rather than add headcount by default. We expect real craft in how we talk to engineers, not generic SaaS marketing dressed in an engineering skin.

Key Responsibilities

1. Own the Growth Engine

• Own sales-accepted leads from inbound as the primary metric, covering volume, quality, and conversion end-to-end.
• Set the strategy for how h2x shows up in the market: positioning, messaging, channels, and content.
• Build the marketing stack to surface every insight we need. If what we have today can't answer the question, fix it.
• Be the person who can look at the numbers, explain exactly where to focus and why, and forecast the change to expect before you ship.
• Close the loop with Sales so we learn from every lead and every deal, won or lost.
• Stay ahead of Product so you always know what features are coming next and why they matter, and the team can build demand for them before launch, not after.

1. Scale the Team With Agents and Systems

• Design, ship, and monitor AI agents and automated workflows that take repeatable marketing work out of human hands.
• Treat the marketing stack as a product: instrumented, iterated on, and owned.
• Protect the human-to-human parts of marketing. Use agents to buy the team time to do that work really well.
• Document what you build so the team can compound on it rather than reinvent it.

1. Product Marketing: The Product We've Built

• We've grown this far on product, word of mouth, and a quietly effective small team. Now we're ready to turn marketing up hard. Make the product famous in the rooms that matter.
• Own positioning, messaging, launches, and how we tell the product story to engineers.
• Own the content engine that turns an underserved audience into qualified demand, including how we show up in the spaces where engineers actually go for answers.

1. Lead and Grow the Team

• Lead the three existing marketers and help each of them do their best work.
• Coach the team to work with agents as collaborators. Raise the floor of what one person can ship in a week.
• Hire deliberately. Only add headcount when agents and systems genuinely can't close the gap.
• Set clear goals, give direct feedback, and keep the bar high.

Qualifications & Experience

Essential

• Scaled a marketing function from a seed or early-stage B2B SaaS company and played a key role in that growth.
• Genuinely AI-native. You've built and shipped real agents or automated workflows that do marketing work, not just used ChatGPT to draft copy. Be ready to walk through exactly what you've built and what it replaced.
• Deep experience in marketing a technical product to a technical buyer, such as engineers, architects, developers, or similar. You can hold your own in a conversation about how the product actually works.
• Proven track record growing inbound-led demand into sales-accepted leads, with real numbers behind it, especially bottom-of-funnel conversion.
• Strong product marketing instincts and a track record of telling product stories well.
• Very data-driven. Comfortable with numbers and able to explain what a change will do before you ship it.
• Strong marketing ops muscle. Fluent in HubSpot or equivalent, and defaults to building systems rather than slides.
• Comfortable splitting time between hands-on building (shipping agents, writing the positioning, editing the site) and leading a team.
• Direct, organised, and pragmatic.

Preferred

• Experience in marketing to complex buyers, such as engineers.
• Familiarity with the building services, construction, or engineering software industry.
• Experience leading a team.
• A clear point of view on how marketing teams should be shaped in an AI-native world.

What We Offer

• Competitive base and meaningful equity at pre-Series A.
• Hybrid working: 3 days per week in our San Diego office, 2 days remote.
• A real leadership seat. You own the function and shape how h2x shows up in the market.
• Report directly to the CEO/Founder, who has lived this problem and knows what they're hiring for.
• An early-stage company with big ambitions and real ownership over how we get there.
• A team that takes customers seriously but doesn't take itself too seriously.

Notes

This role is part leader, part operator, part builder. You need to be strong across all three.

We move fast. If you're used to large enterprise orgs with long ramp periods, this probably isn't for you.

Culture fit matters. We value people who are direct, curious, and bring real energy to the work.

We'll add headcount when the case is clear and the system has been squeezed first. It's not our default move.